Recently, a colleague shared with me a promotional email they had received from a dental practice, offering dental whitening at a discounted price. We assume it was sent to their entire patient database. This got me thinking – I wonder how successful this offer will be in generating business for them? As a dental practice consultant, I’m always curious about how individual practices market...Read More
Weave a commitment to customer service into the fabric of your organizational culture
I recently read an article in Forbes magazine on customer service. The article notes that “Customer service is not a department. It is a philosophy to be embraced by every employee – from the CEO to the most recently hired.” We couldn’t agree more. All employees in your dental clinic should understand the...Read More
Many health care providers wince when they hear their patients described as customers. But, the bald truth is that dental patients are precisely that–consumers. And they have high expectations. Are you and all of your employees doing everything possible to provide stellar customer service to your patients? If not, a lack of emphasis in this area may be impacting your bottom line....Read More
Your Dental Office Receptionist Make a Lasting First Impression
First impressions are important. When patients are walking into the waiting room, have that area reflect the practice’s attitude toward overall patient comfort. It should be clean, calm, and relaxing.
This also reflects on the receptionist’s appearance. To establish a lasting and professional impression, receptionists...Read More