Recently, a colleague shared with me a promotional email they had received from a dental practice, offering dental whitening at a discounted price, which we assume was sent to their entire patient database. This got me thinking – I wonder how successful this offer will be in generating business for them? Part of this is my curiosity as a dental practice consultant, interested to know how...Read More
Dental practices all over the country are thrilled, and relieved, to be open again. Hopefully, the backlog of patients who missed their scheduled appointments this spring is keeping your clinic busy.
Despite the impact of COVID-19, marketing remains important to the health of your business. Particularly in light of the current uptick in cases, many patients may hesitate to schedule dental care...Read More